Three Great Tips for Email Marketing:

By Brian Kater / On / In Blog

Do You Know These Tips and Tricks?

Time to explore some tips and tricks in the world of email marketing. Email marketing tips & tricks is a constantly evolving part of the internet. In the olden days the practice of direct mail built a base savvy email marketers now use to ride the wave of cyber-expansion right to your pocket. Gone are the days of sifting through your so called junk mail to find an offer or two that marketers could get you to attend a seminar or come try a new oil change. Even though that still exists savvy marketers are splitting time an budget between that and expanding use of email, html email, auto-responders, double opt-in mailing lists and more. That being said let’s take a look for the latest trend for the last year. Remember as tech and programming evolves so will these tips and tricks.

TIP ONE: ENGAGE YOUR USER

Focusing on the reader engagement has always been a marketing goal. Email is no different. In fact in email it can be easier the more you know about the end user. The beauty of email is that it allows you to split test A/B samples of the same list with different ideas to engage your user. This is a great way to drive marketing response up. Two things to remember. First if you lose some people from the list via opt out you actually will save time in the long run. A clean list is a responsive one. The second thing to remember is to be careful and consistent with your brand. People receiving your so called engagement device will remember different parts of the message from several emails. So consider saying the same thing different ways over time.

TIP TWO: TRANSACTIONAL EMAIL

Remember the old words “Call to Action” in marketing talks? They apply to email as well. The concept is you remove the steps between the user and the concept marketed you will sometimes increase response. And income of the concept. The key to this is also testing whereas some products more easily lend themselves to offers. And others straight to transaction. An example on the difference would be an offer of fifteen dollars off of a hundred dollar item is an offer. Especially with a timeline. Or expiration date. And saying, eighty-five dollars for this hundred dollar item right now is transactional. This can also use a deadline and may need to on a specific bases for items such as events or fresh items in season like specialty foods.

TIP THREE: SECURITY PROTECTION PERCEPTION

Whenever you are marketing via letter only the perception of security is essential for marketing success. In the modern world superstition about web purchases has all but vanished. Even so buying anything marketed from Bob’s House of Marketed Items with no physical address may lose business to more perceived secure properties like Amazon.com or iTunes. The good news here is the same thing that worked before works here. The answer is third party verification. In the olden days it was only places like the Better Business Bureau that could log complaints for you to check. Now with all the kinks worked out sites like PayPal.com offer the same trust and complaint factor sometimes for free.

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